Saturday, October 29, 2016

Trailer Wraps: The Biggest Do's & Don'ts Concerning Color

By Robin Setser


Trailer wraps require a number of components in order to be effective. One of the most vital is color, which pops and grabs your attention right away. However, before you simply splash any colors that you'd like onto said wraps, you have to know how to implement them with care. Here are some of the biggest do's and don'ts to follow when it comes to this very component. By the end, your marketing prowess will become sharper.

DO focus on simplicity. If you want to effectively implement color into trailer wraps, the first thing to make note of is simplicity. The reason for this is that you cannot splash a variety of hues together and expect results. More than anything else, this will make your work come across as sloppy, which is where the professional guidance of companies like JMR Graphics will come into play. This is just one of the many talking points to cover when it comes to color.

DON'T think that white space doesn't matter. White space is one of the most useful features of marketing, whether it's done by Long Island SEO agencies or not. In terms of the aforementioned trailer wraps, white space helps to convey messages clearly. After all, it's the messages in question that will eventually sell people on brands and products alike. This will not be able to happen, though, unless white space is used.

DO use colors that complement one another. You don't necessarily have to be an art graduate to know that some colors work better together than others. Complementary hues will not only make the aforementioned messages pop, but they will come together in order to make your trailer wraps more appealing to the eye. To expand on this, most colors seem to work well with white, which is a safe bet for marketing purposes. When hues don't complement each other, messages tend to get lost in translation.

DON'T forget to test out different colors. Finally, when it comes to colors in marketing, testing out different combinations is essential. You might have found a combination that works well, which is great, but this doesn't mean that your efforts should stop here. The more that you play around with various hues, the more that great possibilities will rise to the surface. Needless to say, a bit of experimentation goes a long way in marketing.




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